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Real Estate Resource Roundup – 10/9/15
Did you know today would have been musician John Lennon’s 75th birthday? ‘Imagine’ that! Before you celebrate, catch up on all the latest real estate news and industry updates! We’ve gathered...
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Real Estate Resource Roundup – 10/23/15
Whether you love it or you’re over it, pumpkin season is in full effect! Did you know the pumpkin was first named “pepon” which means “large melon”? In case you were stuck in line waiting for a pumpkin...
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Real Estate Resource Roundup – 11/25/15
It’s just about time for Thanksgiving! We know what you’re grateful for this year: the Real Estate Resource Roundup! So set the oven timer, prepare the pie, and settle in for a great holiday weekend...
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The Social Media Holiday Checklist
It’s that time of the year again – the holidays are right around the corner! Is your social media strategy ready for the change in activity and posting? If you’re not sure how to take advantage of this...
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Tips for Using Facebook to Market Your Business
Ten years ago, Facebook was a fledgling site for college students. Nowadays, people of all ages are active on the social networking site. In addition to being a great tool for keeping in touch with old...
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Social Media Tips: 2015 Year-End Review
As 2016 is fast approaching, the year’s end is the perfect time to reassess your content strategy, learn from your success (as well as setbacks), and plan for the New Year. How to start? Look back,...
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Four Ways to Market Your Real Estate Company on Social Media
When using social media for your business, there are a lot of how-to’s and lengthy guides to help you get started. You may find yourself bogged down by smaller details and overwhelmed by the latest and...
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5 Facebook Tactics Real Estate Agents Can Leverage to Increase Sales
Social media is an excellent way for real estate agents to reach out to previous clients and new prospects, allowing them to gain a competitive edge. However, simply having a Facebook profile is not...
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Real Estate Resource Roundup – 5/6/16
Happy Mother’s Day to all the moms who made us be better! Before you celebrate your mom this weekend, catch up on all the latest news and industry updates in the real estate resource roundup! Americans...
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Real Estate Resource Roundup – 7/1/16
Happy Fourth of July! Before you enjoy the sun, surf, and sand, catch up on the latest real estate news and industry updates. Or better yet, read this week’s real estate resource roundup on the beach:...
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Real Estate Resource Roundup – 7/7/16
The summer is sizzling, and so is the real estate market! You can stay on top of the latest industry news and real estate updates, while keeping up with a busy summer schedule, with the real estate...
View ArticleWhy Isn’t Social Media Working for You, and How to Fix it: Whitepaper...
BHGRE and Lumentus Social set out to define what does and doesn’t work with social media for real estate agents. Our resulting whitepaper has not only identified the problem, but also offers specific...
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Real Estate Resource Roundup – 11/11/16
On this Veteran’s Day, we’d like to express our gratitude to the men and women who fought for our freedom. Thank you. Catch up on the latest news and industry updates in this week’s real estate...
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Real Estate Resource Roundup – 11/18/16
This autumn season is flying by! Stay connected with all the industry news and real estate updates you need to know with the real estate resource roundup: Homebuilding Is Hot Again. And Not Nearly Hot...
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Real Estate Resource Roundup – 12/09/2016
Did you know that, although gingerbread has been around since the ancient times, it was the Brothers’ Grimm tale of Hansel and Gretel that helped popularize the concept of gingerbread houses? Because...
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How to use Social Media to Raise Brand Awareness
As a real estate agent, you need to harness the power of social media platforms to raise brand awareness. Popular platforms such as Facebook, Twitter, LinkedIn and Instagram allow you to reach out to...
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Inman Connect New York 2017
Another Inman Connect has come and gone, and as I’ve grown to expect from Brad Inman and team, it delivered fantastic content as only a world-class conference is able to do. I was honored to serve as...
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5 Tips to Breaking Out on Social Media
Social media is a powerhouse. It’s changed the way businesses operate today, and without it in your marketing strategy, you could be selling your services short. With millions of people using social...
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4 Top Ways to Obtain Real Estate Leads
Versatility is the key to filling your pipeline with real estate leads. As such, it’s important to execute a combination of both on and offline marketing strategies to ensure you reach the highest...
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How to Manage Social Media Time and Resources
Success for real estate professionals in the social environment requires a balance between their social goals and the time and other resources available for reaching them. However, starting with a...
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How to Create Great Content for Social Media
The often-quoted phrase “content is king” has never been truer than in the world of social media, where the most results-driven communications are brief, relevant, timely, and attention-getting. And...
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How to Reach for the Stars with Boosted Posts
Real estate professionals can reach highly targeted niches simply by investing in their success with boosted posts. When it comes to marketing a real estate business, every cent counts. Facebook is a...
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The Basics of Boosting on Facebook
Boosting a Facebook post is the perfect way to test your brand’s message. With a high-quality ad that is relevant to a specific target audience, you will have cheaper clicks with a higher Relevance...
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How to Boost a Facebook Post
There is a lot more to boosting a Facebook post than just pressing a button. No matter how well-crafted your post is, only five percent of people who like your page will see it. Facebook gives you the...
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